Alma Capital relies on an international network of experts that involve themselves with each particular project as needed. Among those experts are successful real estate developers, art experts, financiers, technology leaders, statesmen, and board members for some of the leading corporations in the world.

Our core value is self-determination. We do business as an expression of our self-determination, and our businesses endeavors are aligned with bringing people products and services that give them more choices. For us, this is one of the best and most important reasons to do business, and it is the standard by which we measure all our interactions, with our partners, employees and clients.

Alejandro Betancourt


Fascinated by its potential to shape his own life and those of others, from a very early age Mr. Betancourt was drawn to business, trade and entrepreneurialism. He created one of the first dot.com startups in Mexico in the early 2000s. He went on to operate businesses in the luxury segment as a young adult, and in his 30s he dove into larger enterprises.

Today Mr. Betancourt is the co-founder and President of Prorsus Capital, a leading private equity venture in Mexico, which operates successful businesses in services, tourism and manufacturing.

His interest in the arts, both performing and otherwise, has led Mr. Betancourt to participate in initiatives in the art world through Prorsus Endeavors, to successfully co-produce movies in the renascent Mexican film industry, and to co-found Anima Inc, a leading mass spectacle production company of global scope.

With Alma Capital, Mr. Betancourt has taken on greater challenges, venturing into international finance. A successful pre-IPO investment in Facebook was his first foray into this new stage of his career.