THE HUMAN FACTOR
The human factor and its complexities is one of the greatest challenges in business. For us, it is our greatest competitive advantage. We understand people, and we work to consider and understand our partners, employees and the general public. They are, after all, the recipients of our work. Understanding and considering the human factor is a great advantage for planning, strategy, making contingencies, and generally navigating adversity. It is also key for creating businesses that move humanity forward and make profit, as opposed to making profit at all cost.